Enterprise Florida, the public-private economic development organization for the state, has outlined a $3M marketing plan for FY '17-18 that will "limit what the agency does" at Spring Training games and with NASCAR, according to Jim Turner of the NEWS SERVICE OF FLORIDA. Outgoing Enterprise Florida CMO Joe Hice said that the agency, which is looking at scaling back marketing efforts after a cut in state funding, is waiting for the '18 Spring Training schedule to "determine what cities, and thus what visiting executives, to focus on for the Grapefruit League games." While the intent is to "keep up appearances at the Daytona 500, Enterprise Florida would like to be able to end its ties" at the Coke Zero 400 at Daytona Int'l Speedway. Other “bucket list” events remaining on the marketing schedule include The Players Championship at TPC Sawgrass and September's World Rowing Championships in Sarasota. Enterprise Florida is "setting aside $400,000 for ads with national newspapers" such as the Wall Street Journal and N.Y. Times, down from more than $1M annually. The focus now "will be digital ads" (NEWS SERVICE OF FLORIDA, 8/22).
