Menu
Marketing and Sponsorship

Hitting The Reset Button: Irving Trade Presents Unique Situation For "NBA 2K" Cover

Kyrie Irving's trade to the Celtics has left "NBA 2K18" with a cover athlete "pictured in a jersey of a team he no longer plays for ... less than a month away from hitting stores," according to Troy Smith of the Cleveland PLAIN DEALER. 2K Sports has yet to comment "on what it might do with its cover," which had been slated to feature Irving in his Cavaliers No. 2 jersey. It is "possible the game is too far into production to change things" (CLEVELAND.com, 8/22). CBSSPORTS.com's Colin Ward-Henninger noted 2K Sports until now "never had a cover athlete traded before the season even starts." EA Sports in '08 "scrambled to change the cover art" of that year's version of "Madden" after the Packers traded Brett Favre to the Jets. The NBA2K Twitter account last night "was quick to acknowledge the messy situation." It tweeted a link to the cover with a one-word comment: "Whoops" (CBSSPORTS.com, 8/22). 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/23/Marketing-and-Sponsorship/NBA-2K18.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/23/Marketing-and-Sponsorship/NBA-2K18.aspx

CLOSE