SBD/August 23, 2017/Marketing and Sponsorship

Georgia Tech-Adidas Deal Could Repair Long-Perceived Branding Issues, Impact Recruiting

Georgia Tech has "repaired its long-time perceived branding issues" with its new apparel deal with Adidas , although there "remains some disagreement how greatly this will impact recruiting," according to Jeff Schultz of the ATLANTA JOURNAL-CONSTITUTION. GT football coach Paul Johnson sai...

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