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Marketing and Sponsorship

Chicken Strip: Raiders Ink Deal Allowing Vegas-Based Chain To Use Team Logo

The Raiders have "already cut a one-year business sponsorship agreement" in Las Vegas for a "six-figure deal to allow the Raising Cane's Chicken Fingers chain to use the famed Raiders logo on its items," according to Alan Snel of LVSPORTSBIZ.com. Signs with the Raiders and Raising Cane's logos have "sprung up around the Vegas Valley." The message reads, “Coming 8/30/17 #Impatiently Waiting.” The deal is "significant because it shows the NFL team is already securing business partnerships with Las Vegas businesses" (LVSPORTSBIZ.com, 8/21). Henderson-based Galleria at Sunset Mall Marketing Dir Jamie Lamphere said that the Raiders will "plant their next visible roots in the valley with the opening of official merchandise stores" at the shopping center. Lamphere said that the store will open in "late October or early November." In Las Vegas, Adam Candee notes in two months, the Southern Nevada locations will be the 10th and 11th in the team's portfolio, joining stores in Northern and Southern California (LAS VEGAS SUN, 8/22).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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