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Marketing and Sponsorship

Chicken Strip: Raiders Ink Deal Allowing Vegas-Based Chain To Use Team Logo

The Raiders have "already cut a one-year business sponsorship agreement" in Las Vegas for a "six-figure deal to allow the Raising Cane's Chicken Fingers chain to use the famed Raiders logo on its items," according to Alan Snel of LVSPORTSBIZ.com. Signs with the Raiders and Raising Cane's logos have "sprung up around the Vegas Valley." The message reads, “Coming 8/30/17 #Impatiently Waiting.” The deal is "significant because it shows the NFL team is already securing business partnerships with Las Vegas businesses" (LVSPORTSBIZ.com, 8/21). Henderson-based Galleria at Sunset Mall Marketing Dir Jamie Lamphere said that the Raiders will "plant their next visible roots in the valley with the opening of official merchandise stores" at the shopping center. Lamphere said that the store will open in "late October or early November." In Las Vegas, Adam Candee notes in two months, the Southern Nevada locations will be the 10th and 11th in the team's portfolio, joining stores in Northern and Southern California (LAS VEGAS SUN, 8/22).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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