SBD/August 22, 2017/Marketing and Sponsorship

ESPN Taps Droga5 To Head New Branding Campaign Aimed At Attracting Millennials

ESPN has tapped Droga5, N.Y., to "support a new brand campaign as it grapples with changing behaviors in TV viewing," according to Alexandra Bruell of the WALL STREET JOURNAL. ESPN hired Droga5 to "handle a new campaign for its overarching brand and 'SportsCenter.'” The campaign is "...

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