Menu
Facilities

Levi's Stadium Aesthetic Changes Made To Make Venue Feel More Like 49ers' Home

The 49ers this year at Levi's Stadium added 100 "portraits and banners, installed a ring of honor atop their suite tower and added splashes" of gold in response to critiques that the 4-year-old venue was "too bland and didn’t have enough of a home-stadium feel," according to Matt Barrows of the SACRAMENTO BEE. 49ers President Al Guido said, "A lot of people kept saying, ‘You know, we need to add some gold into the building. It feels like it was red and white. And we’re not the Arizona Cardinals. We’re the San Francisco 49ers -- so where’s all the gold?’" Barrows notes the ring of honor "features the jersey numbers," from Steve Young's No. 8 to Charles Haley's No. 94, of the 20 former 49ers who are in the Pro Football HOF. The stadium enhancements "coincide with an effort to embrace past greats more so than in recent years." Both Young and Pro Football HOFer Jerry Rice "spoke to players before a recent practice." Guido said that the stadium "initially was light on nostalgia because the team thought its museum would be the best way to honor the past." But fan surveys -- about 150,000 of them over the last three years -- "revealed a call for more history and color." Perhaps the "most striking additions are the large banners in the main concourse that depict great moments in the team’s history" (SACRAMENTO BEE, 8/22).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/22/Facilities/49ers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/22/Facilities/49ers.aspx

CLOSE