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Marketing and Sponsorship

Survey Shows NFL Ad Buyers Believe Fewer People Will Watch Commercials This Year

A survey of commercial-ratings projections for the '17-18 broadcast-network season found that ad buyers "believe fewer people than last season will watch commercials during such primetime stalwarts as NBC’s 'Sunday Night Football' and the 'Thursday Night Football' broadcasts on both NBC and C...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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