San Jose Earthquakes Cut Concessions Line Congestion With FanFood

You don’t buy a ticket to a sporting event to stand in line waiting for food. You buy a ticket to see the big moments and to say, “I was there.” To ensure their fans don’t miss any action the San Jose Earthquakes have partnered with FanFood, a mobile app allowing fans to have food delivered to their seat.

The FanFood mobile app simplifies food-ordering at an event. It’s free to download and fans can choose either pickup ($1 surcharge) or delivery ($3). At Avaya Stadium, home of the Earthquakes, the service will be available in all sections.

“FanFood is excited for the opportunity to be partnering with the San Jose Earthquakes on deploying our cutting-edge concession delivery service to their fans,” FanFood president Dustin Hemesath in a statement. “We truly appreciate the opportunity to work with a Major League Soccer club and couldn’t have found a better community and team to work with for our first partnership. As many know, soccer is on the rise and the San Jose Earthquakes at Avaya Stadium have some of the best food and amazing facilities in all of sports and we can’t wait to deliver those items.”

This isn’t the first partnership for the Iowa-based startup. The Iowa Cubs began offering the service to fans in late June.

The deployment of FanFood’s service at the Cubs’ Principal Park is particularly interesting. For those choosing delivery, their food will be brought to them by a volunteer, Hemesath told the Des Moines Register. FanFood partners with local charities to staff the event and all their earnings and tips are donated to the Iowa Food Bank.

“It’s feeding hungry fans and hungry Americans,” Hemesath told Clay & Milk. “But we want to give back to people who are less fortunate. It’s part of our beliefs.”

FanFood is currently looking for more volunteers to fill shifts at its four current locations. The long-term goal for FanFood is to expand nationally — something that’s starting with the Earthquakes.