Univ. Of North Carolina Football Unveils Jordan Brand Unis; Look Already Helping Recruiting

The Univ. of North Carolina unveiled its new Jordan Brand football uniforms on Saturday, and there is now a "prominent Jumpman logo, Jordan Brand’s famed silhouette of an in-flight Michael Jordan, on everything," according to Andrew Carter of the Raleigh NEWS & OBSERVER. The uniform tops, pants, socks, shoes, gloves and practice helmet now feature a "smooth Carolina blue number with a white Jumpman logo soaring on the side." Prospects who have "committed to UNC, and those UNC is still recruiting, are all aware of the association with Jordan Brand." It has "become a part of the sales pitch." UNC coach Larry Fedora: “Every single player that we’re recruiting, every player, they all know about it. It’s no secret. They all know, they all ask about it, they all want to see the type shoes that we’re getting, what we’re going to wear. Kids want to see the swag these days.” Carter notes UNC "becomes the second school, in addition to Michigan, whose football team will wear Jordan Brand" (Raleigh NEWS & OBSERVER, 8/8).