Marketing and Sponsorship

Marketplace Roundup

8.1.2017

Safeway/Albertsons has extended several of its sports sponsorship deals. The grocery store chain announced a multiyear extension with the Seahawks and will continue to be the presenting sponsor of the team's training camp and Seahawks 12 Tour, an annual series of fan events. The deal includes an in-store program titled "Shop and Score." Safeway/Albertsons also reached a multiyear extension with Oregon State ahead of the '17-18 academic year. The chain has been an OSU partner for two years (THE DAILY).

EXTRA CREDIT: Las Vegas-based Credit One Bank has signed a multiyear marketing partnership with the Golden Knights. In addition to sponsoring the team, Credit One Bank will be actively involved with the Golden Knights Foundation (Credit One).

TEAM PLAYERS: Michelob Ultra will award 95 runners entries for this year's TCS New York City Marathon to create Team Ultra. The brand is inviting runners to visit www.JoinTeamULTRA.com to share why they believe they are deserving of a shot to run the event (Michelob Ultra).

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ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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