Marketing and Sponsorship

Marketplace Roundup

8.1.2017

Safeway/Albertsons has extended several of its sports sponsorship deals. The grocery store chain announced a multiyear extension with the Seahawks and will continue to be the presenting sponsor of the team's training camp and Seahawks 12 Tour, an annual series of fan events. The deal includes an in-store program titled "Shop and Score." Safeway/Albertsons also reached a multiyear extension with Oregon State ahead of the '17-18 academic year. The chain has been an OSU partner for two years (THE DAILY).

EXTRA CREDIT: Las Vegas-based Credit One Bank has signed a multiyear marketing partnership with the Golden Knights. In addition to sponsoring the team, Credit One Bank will be actively involved with the Golden Knights Foundation (Credit One).

TEAM PLAYERS: Michelob Ultra will award 95 runners entries for this year's TCS New York City Marathon to create Team Ultra. The brand is inviting runners to visit www.JoinTeamULTRA.com to share why they believe they are deserving of a shot to run the event (Michelob Ultra).

PREVIOUS Adidas Admits Mistake In Replacing Referee At Request Of LaVar Ball; Jay Bilas Speaks Out NEXT NBC Lines Up Fewer NHL Telecasts For '17-18; McDavid, Matthews Get Only Three Games

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 9, 2024

May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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