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Marketing and Sponsorship

Striking Gold: Nuggets Land Colorado-Based Western Union As Jersey Patch Sponsor

The Nuggets have signed a jersey patch deal with Colorado-based money transfer firm Western Union, the 11th team in the 30-team NBA to sign a jersey patch deal. The deal also makes Western Union a co-presenting sponsor of the team’s 50th anniversary next season. The three-year agreement also includes signage at Pepsi Center, a media buy on Altitude Sports television and radio broadcasts and branding on digital and social media platforms. Western Union also will become a sponsor of the Rapids, also owned by Kroenke Sports, beginning in '18 (John Lombardo, Staff Writer).

NBA JERSEY PATCHES PLANNED FOR '17-18 SEASON
TEAM
SPONSOR
76ers
StubHub
Cavaliers
Goodyear
Celtics
GE
Jazz
Qualtrics
Kings
Blue Diamond
Magic
Walt Disney World
Nets
Infor
Nuggets
Western Union
Pistons
Flagstar Bank
Raptors
Sun Life
T'Wolves
Fitbit

CLOSING IN: NBA.com's Casey Holdahl reported the Trail Blazers remain in conversations with numerous companies and are "'very optimistic' of the prospect of adding a sponsor logo to their jerseys this season." The goal is to have a jersey sponsor in place before the start of the '17-18 season, though it is also possible a logo will be "added mid-season, or not at all in the event that a suitable partner takes longer to find" (NBA.com, 7/28).

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