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Marketing and Sponsorship

Striking Gold: Nuggets Land Colorado-Based Western Union As Jersey Patch Sponsor

The Nuggets have signed a jersey patch deal with Colorado-based money transfer firm Western Union, the 11th team in the 30-team NBA to sign a jersey patch deal. The deal also makes Western Union a co-presenting sponsor of the team’s 50th anniversary next season. The three-year agree...

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SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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