SBD/July 28, 2017/Marketing and Sponsorship

UConn's Nike Sponsorship Gives Athletic Department $9M To Use At Own Discretion

The UConn athletic department will have $9M to use "at its discretion" thanks to the "new exclusive sponsorship agreement with Nike ," according to Mike Anthony of the HARTFORD COURANT. The remaining $23.45M of the $32.45M Nike deal, which spans seven years, will be "represented by unifor...

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