The Atlanta Braves have built two apps through YinzCam to improve the fan experience and help visitors to the team’s new Battery shop complex better navigate the facility throughout the year.
The first app appears in a series of 15 kiosks at The Battery Atlanta, a mixed-use development that includes shops and restaurants and serves as a grand entrance to the Braves’ SunTrust Park.
The 55-inch touchscreen kiosks will have maps of the space allowing visitors to virtually explore the Battery. When guests choose a destination, a dotted line will appear on the map providing visitors with real-time directions.
Braves fans with tickets on the club levels of SunTrust Park will experience the second YinzCam product in the form of a Suite App that allows them to control the televisions, including changing the channels between a number of live game feeds and on-demand Braves highlights, through a tablet located in each SunTrust Club, Delta SKY 360° Club or Terrace Club suite.
Atlanta Braves fans have their first opportunity to interact with a YinzCam product upon arriving at the Battery, the teams mixed-use development that serves as a grand entrance to the ballpark. (PRNewsfoto/YinzCam)
Those tablets will also enable fans to adjust the TV volumes, view additional food and beverage options, and message guest relations with questions or concerns. YinzCam CEO Priya Narasimhan said in a statement the company, which develops mobile apps and experiences for professional sports teams and leagues, will add new capabilities, such as food and merchandise ordering, over time.
Both apps will be in use throughout the year, even outside of the Braves’ season. Ballpark executives will be able to change the skin and logos of the suite app for concerts and other events.
The Braves have focused on adding technology capabilities to their new stadium, including ensuring the fastest WiFi possible for attendees in an effort to end the frustrating connectivity issues that have long plagued sports stadiums and concert venues.
