Learfield is restructuring its Campus+ division under the new leadership of SOLLY FULP, the veteran Cal athletics administrator who will become Learfield Exec VP. Campus+, introduced last fall, is the group that works with schools on selling campuswide marketing rights to sponsors. Learfield has a dozen of its 125 schools participating in Campus+, most notably Louisville, Texas A&M and Colorado State. The division had operated since its inception under MARK DEVINE and his team of nine sales execs. In the newly revised version of Campus+, which will retain its name, Learfield will decentralize part of the division and refocus the selling of campuswide marketing deals to the Learfield sales teams on campus. Six members of the Campus+ team will be redeployed into other areas of the business. Three will likely stay with Campus+ and work directly with Fulp, the former Cal Deputy AD who since '15 served as Exec Dir of the school’s University Business Partnerships & Services selling campuswide sponsorships. Fulp worked on Cal's former naming-rights agreement with Kabam, as well as campuswide sponsorships with Bank of the West, Brita, Under Armour and Peet’s Coffee. Fulp will continue to live in the Bay Area. He starts Sept. 1. Devine, who came to Learfield in '14 when the company acquired Nelligan Sports, intends to launch his own consulting business in the college space.
