Life In The Fast Lane: Raiders DE Khalil Mack Lands Endorsement Deal With Mack Trucks

Mack Trucks has "reached a sponsorship agreement" with Raiders DE Khalil Mack that will see him promote the company’s "'next-generation highway model' that will be unleashed Sept. 13," according to Jon Harris of the Allentown MORNING CALL. The company has "launched a preview video, called 'Mack Meets Mack,' which captured" his introduction to Mack Trucks by VP/Global Marketing & Brand Management John Walsh. In the video, Mack said that the idea "started when he got a text" from Warriors F Draymond Green, who "suggested that Mack try to partner with Mack Trucks." Mack said that he then "reached out to his representatives to try to get something together." Walsh said that Mack "reached out to the company about the same time that they were thinking about reaching out to him" (MCALL.com, 7/19). Lagardère Sports President of Team Sports Joel Segal, who reps Mack, said, "It was really a cold call. But it couldn't have gone better." ESPN.com's Darren Rovell noted Mack Trucks "aren't sold in dealerships to fans" and the company has "traditionally marketed specifically in the trucking trade media." However, Walsh said that using the Raiders All-Pro "can have an impact." Mack counts Nike and New Era among his other endorsements (ESPN.com, 7/19).