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Marketing and Sponsorship

Marlins Star Giancarlo Stanton Sees Brand Growing As All-Star Events Center On Miami

Marlins RF Giancarlo Stanton was a headliner at the T-Mobile Home Run Derby last night and is starting in tonight's All-Star Game, but his profile also is "rising" off the field, according to Steven Wine of the AP. Stanton "towers over" downtown Miami, his "mighty swing in silhouette on the side of a bayside skyscraper." He also "appears in a cellphone advertisement on the side of another downtown building, and on a wall mural in a nearby arts district." Stanton "appears in ads pushing baseball, video games and cellphones, and he's the headliner at several All-Star festivities." He is the "cover athlete for a derby mobile video game and the featured athlete for the derby All-Star virtual reality video game." His star "appears on the downtown Miami Walk of Fame with other All-Stars and celebrities." Stanton yesterday "perked up discussing the attention he's receiving with the national spotlight on his home ballpark." Stanton: "You've got to embrace it, because there are so many people that would love to have that." He added, "These are things that come with that. If you don't want it, don't be a good player, you know? If you don't want the spotlight, don't play as hard" (AP, 7/11).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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