One of the "key attractions" of the Bucks' new arena is the "Panorama Club," which has "presented another sponsorship or naming rights opportunity for the Bucks and perhaps a bidding war," according to a front-page piece by James Nelson of the MILWAUKEE JOURNAL SENTINEL. The team is "using the Panorama Club name as a 'placeholder' until it decides how the space will be sponsored." Bucks President Peter Feigin said a deal of "several million dollars over a seven- to 10-year term" was likely for what he called a "branding opportunity." Nelson notes still to come is the "naming rights for the entire 750,000-square-foot building." Feigin said that announcement will be "coming in a couple of months." Meanwhile, the Panorama Club, which can hold 500-600 people, "provides two remarkable views." One is a "catwalk-high view of the basketball court," though it sits "far from the action." Large windows will "give patrons striking views of the new entertainment district the Bucks plan to the east of the arena." An additional enhancement is an "outdoor porch that can hold dozens of people" and will be "open year-round." That porch is in place and "visible as a long rectangular piece just under the arching roofline on the east end of the building." Mortenson Construction Project Principal Mike Sorge said that the porch is "surrounded by a much larger structural steel beam rectangle that provides a roof and an accent to the building's design" (MILWAUKEE JOURNAL SENTINEL, 7/5).
