Cal yesterday "released images of its new home football uniforms" after the school officially "launched its partnership with Under Armour at the start of the month," according to Rusty Simmons of the S.F. CHRONICLE. The primary home look "sets the tone for the school’s wide-ranging rebranding effort." With gold lettering on blue tops and blue lettering on gold bottoms, the uniforms "feature the Cal script on the sides of the helmet, on the sternum of the jersey and on the left hip of the pants." There is a "small Bear logo on the forehead of the helmet, and both the jerseys and pants feature the new 'Sather Stripe.'" UA Senior Creative Dir of Team Sports Adam Clement said, "The uniform is going to feel, in a sense traditional, but because of how unique the stripe is, it’ll have a twist." Clement has been "working on the design project to comprehensively overhaul the Cal brand" since January '16, when the school and apparel company "started a courtship that led a 10-year agreement that launched this month." The agreement with UA is a "campus-wide push aimed at unifying the school’s academics and athletics and will include the university’s recreational clubs and the band." The Sather Stripe will be "featured on the uniforms of every sports team." The four-lined stripe is an "ode to Sather Tower, more commonly referred to as The Campanile." Clement: "There are iconic pieces of architecture on college campus in America ... but the Sather Tower is at the top of the list. ... No matter what we did, it had to be based around the Campanile" (
SFGATE.com, 6/289).
BRING YOUR "A" GAME: The ARIZONA DAILY STAR noted the Univ. of Arizona's new football uniforms have "been revealed," and they should "end complaints about the numbers being difficult to read." The latest set of Arizona uniforms from Nike "features larger, bolder numbers, new stripes atop the shoulders and a matte-blue helmet with a red-and-blue Block A." It is the "first major change to the 'A'" since '90, when the modern logo "replaced its all-red predecessor." Three sets of jerseys were "unveiled Tuesday -- blue with red numbers, red with blue numbers and white with blue numbers." All feature the "new stripes on the shoulders." None have the "gradient look that has been unpopular with many fans" since '13 (ARIZONA DAILY STAR, 6/27).
