A new marketing deal between Plymouth Rock Assurance and the Devils/Prudential Center allows subscribers to get "auto insurance, the chance to cut in line for concert and sports tickets at the Prudential Center and exclusive venue perks," according to Tom Bergeron of NJ BIZ. That includes a "tour of the Devils' locker room or playing pick-up basketball on the court where Seton Hall plays." The deal is "available exclusively from Plymouth Rock and is open to any customer who opts into the Prudential Center Assurance Plus Package." It carries a $14 annual fee and will be available next month. The program is the "latest outside-the-box marketing idea from the Devils and the Prudential Center" and it is something Devils Chief Revenue Officer Adam Davis "feels helps set the organizations apart from others in the field." Davis: "When we got here four years ago, our goal was to transform this building from being known as the home of the Devils to the home of entertainment for New Jersey. We've had a tremendous amount of success in doing that." He said that the deal is an "outgrowth of the brand." Davis: "We've been having a decent amount of conversations lately that have been more about the building itself. Some have said, 'We just want to talk about your music and your family audiences.'" Davis is "eager to do more sponsorship deals of this type." He said, "This is the first time we are providing a partner with this type of access" (NJBIZ.com, 6/26).
