Jim Hopper and Peter Wells started an experiential marketing tech company called M-ND four years ago. It was born out of a realization that there was a key interaction between a person’s mobile device and their everyday life. Since its inception, the company has helped major brands and teams like the Philadelphia Eagles connect with users/fans to create a personalized experience.
Now M-ND is scaling things out with the first influencer-driven ad network. The three initial media networks will be collegiate, stadium & arena and travel & tourism.
The company’s interactive displays will be installed at hundreds of public venues, stadiums and arenas across the nation. According to Hopper the company hopes to have displays in up to 3,000 locations by the end of the year.
“It [the display] serves as a media platform for the stadium or a new media property for their sponsorship or corporate in-house ad sales team to work with,” described Wells. “It also doubles as a fan experience so it’s really enhancing the attendees overall experience and providing them with information, offers and promotions through something that previously would’ve just been a static billboard but instead becomes something that is a piece of media that the fan is both consuming and contributing to at the same time.”
With the displays M-ND hopes to do two big things, among many: drive user experience into sales and create another revenue channel for the venue.
Say for example a fan prints out one of their photos at an interactive display — that action might result in a reward of 10-20 percent off your next purchase at the fan gear shop. It all comes down to how the stadium, or client, wants to implement things. “We try to make it so that we can integrate with whatever sort of systems or processes they have already on their side using their existing systems,” Wells added.
User data is also collected from the displays to be used by venues for post engagement and to drive sales such as upcoming ticketing offers or invitations to fan experiences.
Hopper has hopes for the network, saying, “Our plan is to be the largest digital ad network for sporting arenas and college campuses.”
