Menu
Olympics

PyeongChang Games On Track As Host, Though Buzz Significantly Lacking

There is a "lack of local buzz" around the '18 PyeongChang Games, and concerns are "mounting about sluggish ticket sales and relations with menacing next-door neighbor North Korea," according to Thomas Maresca of USA TODAY. PyeongChang cannot be accused of "having the troubles of the last Olympic host" regarding preperations, as Rio "rushed to finish venues, housing and infrastructure before hosting" the '16 Games.  PyeongChang also "offers a stark contrast to Sochi," which spent $51B on the '14 Games. The budget for PyeongChang is coming in at roughly $12.6B." Construction of venues and infrastructure are "progressing as planned" in South Korea. All 12 competition venues have "hosted test events." Construction is also "on track for athletes’ and media villages and major new infrastructure projects that will serve the two event clusters." While Rio has been "stuck with costly white elephants," PyeongChang organizers have "strong legacy plans." Still the "impact of national scandals has left a mark, from a business standpoint and by how the Games have been perceived." Organizers "aimed for sponsorship targets" of $830M, but came in below their target of 90% by the end of '16. They "now say that figure has increased to about 94% after several sponsors have signed on this year." Organizers had "anticipated selling up to 600,000 tickets in the first phase of sales, held on a lottery system, but only received 384,000 applications." Until now, about 160,000 tickets have been "allocated domestically." Overall 1.18 million tickets will be "made available, and sales will open again in September" (USATODAY.com, 6/9).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/06/09/Olympics/PyeongChang.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/06/09/Olympics/PyeongChang.aspx

CLOSE