Philadelphia Eagles Executive Invests in Youth Sports Feedback App
An app that helps coaches and parents in the youth sports scene communicate feedback and team goals now has an influential investor. Howie Roseman, the Philadelphia Eagles’ executive vice president of football operations, last week invested in and joined the advisory board of iSport360, according to a company news release.
With Roseman on board, iSport360, founded in 2016 by Ian Goldberg, has the help of a well-known NFL franchise executive to raise awareness of the app and communicate its message and benefits. According to the press release, Roseman also sits on the Governing Board of the Global Sports Management Summit as the NFL representative, and he supports USA Football and Pop Warner in Philadelphia.
“iSport360 is helping kids be more successful in youth sports while educating parents and coaches, all causes that are dear to me,” Roseman said in the release. “I have always invested my time and money in organizations that help young athletes. iSport360 just happens to be one that is projected to grow 20X in the next 5 years. The decision to get involved was easy for me.”
The message Roseman will help communicate is that the app provides youth sports coaches with a platform to easily communicate feedback with a player’s parents. The app is designed to streamline player development, communication and other important aspects of youth sports coaching. Currently, it is available for eight sports, with a football version in the works, Goldberg said in the release.
iSports360 works with sports governing bodies and experts to set clearly defined goals based on each sport’s rules and fundamental skills. The app contains a proprietary player assessment instrument that allows coaches to rapidly evaluate players at different points throughout the season. The assessment tool corresponds with a team report that coaches can consult during tryouts and for ranking players.
Parents can get involved at the coach’s invitation to download the app. Once online, they can view their children’s scores and view team goals and the coach’s feedback. They can also assess their own kids (or have the kids evaluate themselves) and compare those results to the coach’s analysis.
And since youth sports are often community events, where the parents of one player quickly get to know the others on the team, they can encourage other kids with emojis within the app.
With 25,000 app users already, according to the news release, the iSport360 team is hoping that Roseman’s presence can increase visibility of the app’s benefits and its use among coaches and parents nationwide across a range of youth sports. His money will help, too, with marketing campaigns and new partnerships, according to the release.
“Howie brings relationships and a level of access in the professional sports community that will help iSport360 scale quickly,” Goldberg said in the release.
