Illinois-based Burns Entertainment & Sports Marketing named McDonald's Dir of U.S. Brand Marketing Communications MELISSA LAYTON VP/Brand & Talent Strategy. It also named Ketchum Sports & Entertainment Account Supervisor SHANE ARMAN Senior Dir of Agency Relationships & Business Development (Burns).
EXECS: The UFC named Celtics VP/Digital Media PETER STRINGER VP/Social Media (UFC)....The Ducks named JASON ANDREA Corporate Partnerships Manager. Andrea was formerly Beaver Sports Manager of Business Development for Learfield's Oregon State property (THE DAILY)....The NHL Rangers named Assistant GM CHRIS DRURY GM of the Hartford Wolf Pack, the club's AHL affiliate. Rangers Senior VP & Assistant GM JIM SCHOENFELD is "relinquishing his duties as GM of the Wolf Pack and will solely focus on his duties" with the Rangers (AP, 5/16)....Penn AD GRACE CALHOUN's contract has been extended to '22 (Penn)....The Univ. of Florida named Kansas State Deputy AD LAIRD VEATCH Exec Associate AD/Internal Affairs. He will begin July 1 (UF).
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