SBJ In-Depth: Data/Analytics
Data and analytics are driving decisions in sports more than ever, providing detailed insight on fan interactions from concessions to ticketing, and measuring the impact of sponsorship and activation. Teams continue to extend analytics to performance on the field, from talent evaluation to motion tracking on the field. What’s next for data-savvy sports properties?
Publishing Date: June 5 Ad Close: May 22 Materials Due: May 24
For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or email@example.com