Indonesian Soccer Promoted With ASTARK’s Augmented Reality Trading Card Gaming App

Augmented reality, in its many forms, is spreading across the globe. Indonesian startup ASTARK recently launched the country’s first soccer gaming app with augmented reality trading cards. ASTARK: Football features 30 of the best soccer players and coaches in Indonesia.

The app was created by ASTARK — whose founder is 24-year-old Indonesian professional soccer player Arthur Irawan, who recently signed with Persija Jakarta — and development company AR&Co.

New users begin with a squad of default athletes that can be used to challenge the computer as well as friends online. The results of these matches determine your overall record which is measured in the left-hand corner of the homepage.

In order to upgrade your team you need to purchase playing cards, which is where the augmented reality is incorporated. Available on Astark’s website for 19.900 Rupiah ($1.49 USD), real-life playing cards featuring Indonesian soccer players unlock higher quality athletes. When a user scans a card with their phone’s camera, superstars such as Bambang “Bepe” Pamungkas come to life. A 3D representation of the player dribbles or volleys the ball and is then added to the user’s squad.

The mixture of AR playing cards and cartoon athletes resembles a combination of Under Armour’s UA Play App and the San Francisco 49ers’ partnership with Aurasma. Those working for ASTARK hope the app can increase the exposure of local soccer stars, especially in the eyes of the younger generation.