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Marketing and Sponsorship

NBA Marketing Notes: League Gives License To 15-Year-Old For Branded Bowties, Neckties

FORBES' Jason Belzer noted the NBA has entered a licensing partnership with the 15-year-old entrepreneur Moziah "Mo" Bridges and his Memphis-based company, Mo’s Bows, which "manufactures handmade bow and neckties." The agreement, which was "initiated by the league, grants Mo’s the rights to manufacture his products with the logos of NBA clubs, for distribution through the company’s online store as well as retail outlets." Bridges and his mother in '14 appeared on ABC’s "Shark Tank," where entrepreneur and fashion mogul Daymond John "invested into Mo’s business" (FORBES.com, 5/9).

FRESH SWAG: The AP's Kristie Rieken noted rapper Travis Scott and the Rockets will have a "special treat for fans" attending tonight's Game 6 of the Western Conference Semifinals against the Spurs. Everyone at Toyota Center will receive exclusive red T-shirts that "feature a white Rockets logo above the team's playoff slogan 'Run As One' in Scott's handwriting." The words "Curated By Travis Scott" and the game info are "printed on the shirt's left side." The left sleeve will have the words "Cactus Jack," a "shoutout to Scott's new record label" (AP, 5/10).

SPECIAL OCCASION: Under Armour, the title sponsor of the NBA Draft combine, said that it is "marking the occasion with a new apparel line." In Baltimore, Jeff Barker noted the new line will "feature the 30 NBA team logos on Under Armour products for the first time" (BALTIMORESUN.com, 5/9).

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