Menu
Franchises

NHL's Success In Non-Traditional Market Highlighted By Predators' Run To West Finals

The Predators have reached their first Western Conference Finals in franchise history, which has "spread hockey fever far beyond" Bridgestone Arena and the team's "loyal legion of fans," according to Teresa Walker of the AP. Stars from Carrie Underwood to Lady Antebellum are "lining up to sing the national anthem and the likes of John Hiatt to Lee Greenwood are singing with the house band during intermissions." Predators President & CEO Sean Henry said, "You can't drive through a neighborhood without seeing a flag. So it's fun to tap into a passion that this community has for sports, and right now it's all about the Nashville Predators." Walker writes college football may be "king in the South and NASCAR remains popular, but hockey certainly has a foothold." The Titans also "have been very supportive" of the Predators. Titans RB DeMarco Murray "stirred up fans waving a rally flag for one game," while coach Mike Mularkey and GM Jon Robinson "regularly wear Predators' gear." During a rain delay, the Triple-A PCL Nashville Sounds "showed the Predators' playoff game a few blocks away on their guitar-shaped video board." The Predators also are "benefiting from youth hockey programs in this non-traditional market, and now former skaters are buying their own tickets." The team has sold out 55 consecutive games, "including every luxury suite this season." About 70% of the Predators' tickets are sold outside the city's home county, with up to 20% of those "coming from outside of Tennessee" (AP, 5/11).

AFTER THE GOLD RUSH
: In Nashville, Lizzy Alfs reported sales of Predators gear are "booming as hockey fever grips" the city. Nashville Sports Seasons store manager Nicholas Anderson said that gear sales "started picking up" after the Predators won the first two games of their opening round series against the Blackhawks in Chicago. Anderson: "They’re trying to get everybody in (Bridgestone Arena) to have gold on, so that’s the big deal. Pretty much everything is selling well but anything with gold goes right out the door." Delaware North GM of its Bridgestone Arena operation John DonVito said that gold has been the "hot color" in the playoffs. Predators D P.K. Subban is the "top-selling jersey of any Predators player on the NHL’s online shop and at the Predators Team Store" at the arena (Nashville TENNESSEAN, 5/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/11/Franchises/Predators.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/11/Franchises/Predators.aspx

CLOSE