Raiders, Marshawn Lynch Collaborating To Incorporate Beastmode Brand On Team Merch

The Raiders and RB Marshawn Lynch this season will be "collaborating on items that carry both the Raiders and Beastmode brands, logos, trademarks" and more as the popular player and Oakland native makes his return to the NFL after a year in retirement, according to a source cited by Mike Florio of PRO FOOTBALL TALK. The items will be available in Oakland-Alameda County Coliseum on game days, "via the Raider Image store, and elsewhere" (PROFOOTBALLTALK.com, 5/4). Florio said Lynch this year also is "going to take" the lead in NFL player merchandise sales "very, very quickly." Florio: "Just imagine all the different ways Marshawn Lynch is going to be racking up dollars with the Oakland Raiders from (his) jersey to his gear, his 'Beastmode' line. He's going to be making money and money and money with the Oakland Raiders moving forward" ("PFT," NBCSN, 5/4).