Menu
Tech

Atlanta Hawks Try For ‘Something Special’ With Players Wearing Spectacles During Warmups

ATLANTA — The Atlanta Hawks’ DeAndre’ Bembry and Thabo Sefolosha were among the first NBA players to ever record using the Snapchat Spectacles on an NBA floor when they did so during pre-game warmups in two separate games last month.

In an effort “to do something special,” in Bembry’s words, the Hawks’ social media team asked them both to record themselves dunking and taking shots using the Spectacles for the club’s Instagram feed.

“They just wanted to give people a different perception of things,” Bembry said. “Some people can’t dunk, so we tried to get a different perspective for the fans.”

Dunking with specs! 👻 Can you guess who? —– #TrueToAtlanta

A post shared by Atlanta Hawks (@atlhawks) on

The Spectacles are pretty simple to use. Pressing a button on top of the left lens frame triggers a 10-second recording, recorded out of a camera on top of the left lens. Bembry took a video of himself dunking; Sefolosha took one of him shooting corner threes.

“The Spectacles were dope,” Bembry said. “Saw the video, it was amazing to be able to snapchat through your glasses.”

Bembry went on to say that the Spectacles could be a useful tool to advance his game.

“As far as shooting, if you look at the video, you can look from different angles rather than just seeing it behind you,” Bembry said. “It gives you a different perception on your jump shot, so I think they could be very useful.”

Bembry isn’t exactly sure what uses the Spectacles could have in his day-to-day life beyond potentially improving his jump shot, but, regardless, he’s leaving that door open for the future.

“I’m not sure how else they could be used, but shoot, you never know these days,” Bembry said.

Can you guess who’s shooting? —– #TrueToAtlanta

A post shared by Atlanta Hawks (@atlhawks) on

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/24/Technology/atlanta-hawks-try-something-special-players-wearing-spectacles-warmups.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/24/Technology/atlanta-hawks-try-something-special-players-wearing-spectacles-warmups.aspx

CLOSE