Menu
Facilities

Hawks Continue NBA Trend By Merging Sports Medicine, Science For New Practice Facility

The Hawks will "move into" a 90,000-square foot practice facility in the fall that cost the team nearly $50M to build, according to Jeff Zillgitt of USA TODAY. The Hawks are "teaming with Emory Orthopaedics and Spine Center and P3 (Peak Performance Project) to create a center that not only includes modern amenities but one that incorporates the best of sports medicine and science." The "strategically-planned convergence is aimed at preventing injuries, keeping players healthier and extending careers." Practice facilities are "front and center in the NBA’s arms race" as teams "look for other ways to support players." The Hawks "believe incorporating Emory and P3 in their building is a game-changer." Hawks CEO Steve Koonin said, "It gives us competitive distinction in the NBA. ... Anything you do that makes you stand out is a good thing. We couldn’t be more excited about the accomplishment." Koonin said that the team's new ownership group led by Tony Ressler "committed to a new practice facility the day he took over." Zillgitt notes there is "another component to the new facility." With at least 50 high-level players from the NBA, D-League, and college "spending time in the Atlanta area during the summer, the Hawks want their facility to become a site for quality pickup games in the offseason." The center will also "have a visitor’s locker room" (USA TODAY, 4/21).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/21/Facilities/Hawks.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/21/Facilities/Hawks.aspx

CLOSE