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Volume 27 No. 58
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Anheuser-Busch Launches BuschBucks.com As Part Of New Marketing, Loyalty Campaign

A-B InBev is launching BuschBucks.com, where consumers who purchase Busch products can "snap a picture of their receipt, the value of which will determine how many bucks the person gets," according to Adam Stern of SPORTSBUSINESS JOURNAL. The consumer will then be "eligible to earn prizes such as ...

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