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Marketing and Sponsorship

Marketplace Roundup

Coca-Cola unveiled its commemorative 12-ounce can to honor the Univ. of North Carolina's NCAA men's basketball title. Available in six-packs, the cans feature the interlocking school logo (Coca-Cola). 

STAR GAZER: In Ft. Worth, Drew Davison noted New Era has released its '17 NFL Draft caps, and the Cowboys are "likely to be a popular choice." The hat is white with the Cowboys' "trademark blue star in the center." The bill has a "metallic look to it, and is navy with parts of a star being drawn on it" (STAR-TELEGRAM.com, 4/13). 

KEEP THE PEOPLE HAPPY: As part of the celebration around the Stanley Cup Playoffs, the Rangers on Sunday are opening a fan festival outside MSG, presented by Chase. The RangersTown Square space will sit adjacent to the Pennsy Food Hall. Other activities include a 360-degree VR video presented by Coca-Cola; a customizable lineup card where fans can put their faces on Rangers players and then print out, presented by Lexus and a digital shooting simulator that allows fans to shoot on G Henrik Lundqvist, presented by Delta Air Lines (Ian Thomas, Staff Writer). 

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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