Camping World Replacing Russell Athletic As Orlando Bowl Sponsor With Multiyear Deal

Camping World will replace Russell Athletic as the "title sponsor of one of the three college football bowl games played annually" at Camping World Stadium, according to Matt Murschel of the ORLANDO SENTINEL. The Camping World Bowl will "continue to feature tie-ins with teams from the ACC and Big 12 conferences and will take place in mid-December." Camping World had "previously partnered with Florida Citrus Sports for the naming rights of the stadium previously known as the Citrus Bowl as well as naming rights to several neutral-site matchups to take place at the venue." The Camping World Bowl has been through "several title sponsors, including Blockbuster, Carquest, MicronPC, Tangerine, Champs Sports, Russell Athletic and now Camping World Bowl" (ORLANDO SENTINEL, 4/12). The other bowl games at the venue are the AutoNation Cure Bowl and Buffalo Wild Wings Citrus Bowl (THE DAILY).