Los Angeles, CA – July 13, 2016 – Microsoft Theatre: Steph Curry and Billie Jean King during The ESPYS Presented by Capital One
(Photo by Scott Clarke / ESPN Images)
Golden State Warriors guard Stephen Curry and water filtration brand Brita hope that the internet will be a happier place after Twitter users use the company’s Filter Your Feed tool to go back in time and scrub negative tweets.
Brita will donate $1.00 up to $20,000 to anti-bullying non-profi Cybersmile every time the tool is authorized to delete at least one negative tweet and also for every “positive” post courtesy of Curry per day that is shared through May 3. Retweets don’t count.
When the Filter Your Feed tool is authorized, it searches through every tweet and retweet in a user’s feed for words such as ass, awful, crap, dumb, fat, freak, gross, idiot, jerk, nerd, pathetic, pissed, stupid, sucks, terrible and ugly. The tweets are flagged as potentially negative posts that can be deleted by checking a box next to each tweet.
Many of the tweets with those words are not meant to be negative, of course. For example, Curry would have the option of deciding whether this inside joke about a possibly made-up youth teammate of Andrew Bogut’s would be worth deleting:
Curry, the reigning NBA MVP who is in the middle of a three-year deal to endorse Brita’s water filtration products, can instead post this:
