Ford Extends NFL O-Line Campaign Into Offseason With "In The Trenches" Video Series
Ford in collaboration with NFL Media has extended its Built Ford Tough O-Line campaign into the offseason with an online video series featuring two Draft prospects -- Pat Elflein of Ohio State and Kyle Kalis of Michigan. Called “In The Trenches,” the documentary-style series chronicles the two players’ preparation for the NFL with former NFLer LeCharles Bentley, who runs a training facility for offensive linemen in Arizona. The eight-episode series, which began in March, is being filmed in real-time leading up to the Draft on April 27-29. Ford worked with Michigan-based agency GTB in developing the concept, and NFL Media is producing the videos, which can be found on NFL.com and YouTube. In addition to 15-second pre-roll spots, each episode contains a significant amount of branding and includes shots of the players driving and riding in F-Series trucks.