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Marketing and Sponsorship

Marketplace Roundup

GOLFCHANNEL.com's Randall Mell reported three Chinese LPGA players are "unlikely to play" the Lotte Championship set for April 12-15 in Hawaii with "political tensions between China and South Korea brewing over American plans to build a missile defense system on property the Lotte corporation provided in South Korea." A source said that the tensions are "definitely a factor" for the players (GOLFCHANNEL.com, 3/30).

WE ARE FAMILY: YAHOO SPORTS' Nick DePaula noted Nets G Jeremy Lin "dove into the products" Adidas offered when he was added as an endorser and "looked to add his own spin with custom colors, textures and his 'JL7' logo." As the two sides grew more familiar, Lin began to "bring even more ideas for his game shoes." Beyond just incorporating the clean white and black tones of the Nets’ uniform, he also "wanted to highlight a deeper story this season, one with a specific theme he had in mind." With that in mind, Adidas "began to work on a personalized edition of their new Crazylight Boost model" that features inscriptions of Lin's parents, brothers and sister-in-law's names (SPORTS.YAHOO.com, 3/29).

PHONE HOME
: LG Canada's latest smartphone, the LG G6, will be the official phone of the Maple Leafs and Raptors. This is an extension of an ongoing Platinum Level partnership with MLSE. Raptors G Cory Joseph will be featured in LG G6 marketing activities, ranging from personal appearances to advertising and PR (LG).

ULTIMATE FAN: Bill Murray and his five brothers launched William Murray Golf last year, and as an homage to the Cubs, the Murrays' apparel line had an exclusive Cubs-themed polo. After a limited-edition Cubs polo sold out right after going on sale, the company on Thursday decided to bring it back. The shirt is now available on williammurraygolf.com (THE DAILY).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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