Image via NBA
The Cleveland Cavaliers have partnered with Drund to introduce fans to a new online social network, Wine & Gold Nation, that can be accessed online or with a mobile app.
Wine & Gold Nation will give Cavs fans a “personalized platform to engage with each other and the team.” On the app, fans can set event notifications and manage events they plan to attend, discuss the latest Cavs topics and connect with Twitter and Facebook.
“We have been looking for the next-generation platform to take our digital fan engagement to a whole new level,” Mike Conley, Cavaliers vice president of digital and web services, said in a statement. “The Drund platform not only achieved that for us but delivered a new subset of social tools to our fans that will allow them to stay engaged regardless of device or time.”
The app also has a messaging feature where fans are able to connect with other Wine and Gold users in private messaging or group messaging.
There are both free and paid memberships on Wine and Gold. A $35 annual fee will give fans customized experiences by age group: Cavalittles (newborn-age 5), Kids Club (6-12 years old), Cavalry (ages 13-17) and Wine and Gold Nation (18 and over). Each paid membership group will have events targeted for his or her age.
The Cavaliers had launched CavFanatic.com in 2008 and will transition those users to Wine & Gold Nation.
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