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Marketing and Sponsorship

Cubs' Bryant Feels Parody Company Created With Anthony Rizzo Could Become Reality

Cubs 3B Kris Bryant feels that the fictitious Bryzzo Souvenir Company -- created alongside 1B Anthony Rizzo -- could be "turned into reality someday, as in a real business," according to Paul Skrbina of the CHICAGO TRIBUNE. Bryant said, "We've joked about doing it. The excitement behind it is hilarious. We enjoy it. That would be fun to be a part of. You see a lot of the guys do their own clothing companies and stuff like that." Bryant said that he is "choosy about his business endeavors." His face has "appeared larger than life on billboards pushing the Express clothing line," and he also endorses Red Bull. Stickers bearing the "Bryzzo" nickname "cling to the side of a white coffee cup in Bryant's locker" at the Cubs Spring Training facility. Bryant said that the gag began when Chicago Tribune baseball writer Paul Sullivan "came up with the 'Bryzzo' nickname, poking innocent fun at their bromance." Cubs manager Joe Maddon "made a cameo at the end of the one-minute promo the two players shot, which concludes with Bryant and Rizzo saying, in unison, 'We put the ding in dinger,' the company slogan." Maddon then appears and says: "They ain't lyin'" (CHICAGO TRIBUNE, 3/9). 

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