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Marketing and Sponsorship

Wheels & Deals: JGR Lands PEAK, BlueDEF For Matt Kenseth At Upcoming Events

Old World Industries and Joe Gibbs Racing have partnered on a multiyear deal for the automotive aftermarket company to sponsor drivers Matt Kenseth and Daniel Suárez in various NASCAR national series races. Old World Industries brands including PEAK and BlueDEF will serve as primary sponsors of Kenseth's No. 20 Monster Energy NASCAR Cup Series car at Sunday's race at Las Vegas Motor Speedway, as well as for the March 26 race at Auto Club Speedway. In addition, the company will serve as primary sponsor on Suárez' No. 18 NASCAR Xfinity Series car at Talladega Superspeedway (Old World Industries).

OIL CHANGE: Lucas Oil will serve as primary sponsor for Austin Dillon and the No. 3 Chevrolet SS in the Monster Energy NASCAR Cup Series race at Las Vegas Motor Speedway on Sunday (Lucas Oil).

SODA CART: Dodge has extended its agreement as the title sponsor of the NHRA Mello Yello Drag Racing Series event at Maple Grove Raceway for the '17 season. The 33rd annual Dodge NHRA Nationals will be held Sept. 21-24 and serves as the second race in the six-race NHRA Mello Yello Countdown to the Championship (Dodge).

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