Marketing and Sponsorship

Marketplace Roundup

3.7.2017

Adidas has agreed to a multiyear deal with former Michigan LB Jabrill Peppers ahead of the NFL Draft. He will join Adidas' roster of NFL players that includes Cowboys QB Dak Prescott and Packers QB Aaron Rodgers, among others (Adidas).

NATURAL PARTNERSHIP: Barstool Sports in a partnership with Natural Light beer will be "featured on Chris Buescher's JTG Daugherty Racing‏ No. 37 car" for Sunday's Monster Energy NASCAR Cup Series race at Las Vegas Motor Speedway. It is a "perfect fit for the controversial media company known for its slogan, 'Saturdays are for the Boys.'" A variation, "Naturdays are for the Boys," will "grace the rear of Buescher's car" (SPORTINGNEWS.com, 3/6).

SMOKE & MIRRORS: The Tony Stewart Foundation yesterday announced that driver Jay Howard "will get behind the wheel of the Schmidt Peterson Motorsports No. 77 car" for the Indianapolis 500. The car will be "sponsored by Stewart's Team One Cure, a project benefiting Colorado State University Flint Animal Cancer Center" (INDYSTAR.com, 3/6).

PREVIOUS Adidas Unveils "Create Yours" Collection Of School Uniforms In Time For March Madness NEXT Sources: ESPN Cuts Not For Behind-The-Scenes Staff; Company Still Hiring For Tech

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 15, 2024

May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

May 15, 2024

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/07/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/07/Marketing-and-Sponsorship/Roundup.aspx