Marketplace Roundup

Adidas has agreed to a multiyear deal with former Michigan LB Jabrill Peppers ahead of the NFL Draft. He will join Adidas' roster of NFL players that includes Cowboys QB Dak Prescott and Packers QB Aaron Rodgers, among others (Adidas).

NATURAL PARTNERSHIP: Barstool Sports in a partnership with Natural Light beer will be "featured on Chris Buescher's JTG Daugherty Racing‏ No. 37 car" for Sunday's Monster Energy NASCAR Cup Series race at Las Vegas Motor Speedway. It is a "perfect fit for the controversial media company known for its slogan, 'Saturdays are for the Boys.'" A variation, "Naturdays are for the Boys," will "grace the rear of Buescher's car" (SPORTINGNEWS.com, 3/6).

SMOKE & MIRRORS: The Tony Stewart Foundation yesterday announced that driver Jay Howard "will get behind the wheel of the Schmidt Peterson Motorsports No. 77 car" for the Indianapolis 500. The car will be "sponsored by Stewart's Team One Cure, a project benefiting Colorado State University Flint Animal Cancer Center" (INDYSTAR.com, 3/6).