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Marketing and Sponsorship

NHL Fills Paint Category For First Time In Multiyear Deal With Pittsburgh-Based PPG

The NHL and PPG have signed a multiyear partnership that will see the company become the official paint of the league in the U.S. and Canada. It is the first time the league has filled that category. The partnership will formally launch at Saturday’s Flyers-Penguins  NHL Stadium Series g...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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