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Marketing and Sponsorship

Marketplace Roundup

In N.Y., Karen Crouse notes Jordan Spieth's new "Spieth One" Under Armour shoes are "distinctive in ways that do not catch the eye." The shoe has a "springiness," with "snug heel support and the wide placement of the spikes for better stability." The "stylistic elements -- vertical and horizontal lines that Spieth requested from the designers -- emphasize utility." Spieth said, "That’s going to help me when I look down and I’m trying to line up. But it also looks cool. It’s a cool way to be subtle because I don’t want a giant J. S. on there" (N.Y. TIMES, 2/20). 

TIP OF THE CAP: ESPN BOSTON's Mike Reiss noted Super Bowl LI hats in the Patriots Pro Shop have been "sold out and word was that they wouldn’t be back in stock until March." That is "reflective of overwhelming demand, as there seems to be something about this championship that resonates more with fans." Sales "have been hot, which includes online" (ESPNBOSTON.com, 2/19). 

BALL DON'T LIE?
Tennis player Steve Johnson at last week's ATP Memphis Open expressed his "displeasure with the tournament’s use of the RS Black Edition tennis ball." In Memphis, Phil Stukenborg noted the Memphis Open has been "using the tennis ball produced by former Tour player Robin Soderling for two years." But Johnson said, "They are awful. They’re the worst balls I’ve ever played with. That’s my opinion" (Memphis COMMERCIAL APPEAL, 2/17). 

STEP IN THE RIGHT DIRECTION: In Boston, Ben Volin examined the NFL’s efforts around its new "Love Has No Labels" ad and wrote, "For a sport with a starched-up, 'No Fun League' image ... featuring a commissioner who declined to comment on the recent refugee ban at his Super Bowl news conference," the ad is an "interesting dip into liberal politics and, frankly, is a welcome display of tolerance and acceptance from the NFL" (BOSTON GLOBE, 2/19). 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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