Mets' Consecutive Playoff Appearances Help Team Sign Five New Sponsors, Renew Seven
The Mets have signed five new corporate sponsors and renewed seven others, a run of new business fueled in part by two straight playoff appearances. The club has renewed its pacts with W.B. Mason, Hyundai, Honda, Toyota, Amtrak, Empire City Casino and McDonald’s, while signing new agreements with Avaya, IFC Television, security outfit SecureWatch24, data storage company Nimble Storage and Loot Crate, a subscription service for pop culture and gaming merchandise. Financial terms were not disclosed, but Mets execs said the club is projecting a franchise record level of corporate sponsorship for ’17. That means surpassing the ’09 opening of Citi Field, in part through the run of recent signings. “The performance on the field certainly has helped, as has our local TV audience becoming the highest in baseball,” said Mets VP/Corporate Sales & Services Wes Engram. Activations will focus primarily on signage in and around Citi Field, and inventory on Mets TV and radio broadcasts. Some deals will also focus on the Citi Field portion of MLB's Ballpark mobile app. McDonald’s gained an entitlement to the team's "Family Sunday" promotion. Mets games on SNY last year ended a long run by the Yankees on YES Network as drawing a larger average local TV viewership.