Menu
Marketing and Sponsorship

Mets' Consecutive Playoff Appearances Help Team Sign Five New Sponsors, Renew Seven

The Mets have signed five new corporate sponsors and renewed seven others, a run of new business fueled in part by two straight playoff appearances. The club has renewed its pacts with W.B. Mason, Hyundai, Honda, Toyota, Amtrak, Empire City Casino and McDonald’s, while signing new agreements with Avaya, IFC Television, security outfit SecureWatch24, data storage company Nimble Storage and Loot Crate, a subscription service for pop culture and gaming merchandise. Financial terms were not disclosed, but Mets execs said the club is projecting a franchise record level of corporate sponsorship for ’17. That means surpassing the ’09 opening of Citi Field, in part through the run of recent signings. “The performance on the field certainly has helped, as has our local TV audience becoming the highest in baseball,” said Mets VP/Corporate Sales & Services Wes Engram. Activations will focus primarily on signage in and around Citi Field, and inventory on Mets TV and radio broadcasts. Some deals will also focus on the Citi Field portion of MLB's Ballpark mobile app. McDonald’s gained an entitlement to the team's "Family Sunday" promotion. Mets games on SNY last year ended a long run by the Yankees on YES Network as drawing a larger average local TV viewership.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/02/14/Marketing-and-Sponsorship/Mets-partners.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/02/14/Marketing-and-Sponsorship/Mets-partners.aspx

CLOSE