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Marketing and Sponsorship

PepsiCo Using Super Bowl Ad To Promote New Premium Water Brand LIFEWTR

PepsiCo for this year's Super Bowl has purchased a 30-second spot to "introduce LIFEWTR, its first pricier 'premium' water brand, which is positioned to compete" with Coca-Cola's Smartwater brand, according to Jennifer Maloney of the WALL STREET JOURNAL. PepsiCo this month is "beginning nation...

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