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Marketing and Sponsorship

Marketplace Roundup

THE RINGER's Kevin Clark noted Steelers WR Antonio Brown could be "primed for megastardom" if he helps propel the Steelers to an AFC Championship appearance. He "already has a catchphrase, 'Business is booming.'" He also has his own talk show, "What It Is," on the Steelers’ website, where he "interviews teammates in the locker room every few weeks about everything from food to their personal catchphrases." He is "currently in commercials for Pepsi and Madden" and competed on "Dancing With the Stars." If anyone is ready to "dominate the media landscape this summer in the same way" Broncos LB Von Miller did "after his Super Bowl triumph last season, it’s Brown, who seems to have as much charisma as route-running ability" (THERINGER.com, 1/11).

COLLECTING DUST: In Jacksonville, Drew Dixon notes local sports apparel shop Sports Mania "stocked up on Jaguars merchandise before the season with the biggest buy in a decade." Now there are "rows of gear and racks of T-shirts hanging around," and not even the return of Tom Coughlin to the Jags "will move them." Store Owner Mathew Smith said, "It doesn’t matter who you bring over here, nobody’s going to start buying merchandise after the potential this team had and how they fell flat on their face and didn’t produce with all that talent on the team" (FLORIDA TIMES-UNION, 1/12).

RIGHT ON TARGET: LAW360's Bonnie Eslinger noted a California judge yesterday "tentatively granted" Target’s request to "escape a sports-supply company’s claims the retailer undercut the terms of a multimillion-dollar licensing deal the supplier made" with snowboarder Shaun White and CAA (LAW360.com, 1/11).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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