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Volume 25 No. 62
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Russell Wilson, Odell Beckham Jr. Rank As "Most Valued Athletes On Social Media"

120 Sports and social media measurement firm MVPindex last night revealed the "Most Valued Athletes On Social Media Of 2016." Seahawks QB Russell Wilson claimed the top spot, followed by Giants WR Odell Beckham Jr. and Texans DE J.J. Watt. MVPindex ranked the athletes based on their social activity throughout '16. The ranking combines scores for reach (fans, followers, impressions), engagement (likes, comments, shares, retweets, favorites) and conversation (positive/negative mentions) (120 Sports/MVPindex). 120 Sports’ Tyler Jacobs said of Wilson's standing at No. 1, "Maybe it’s the marriage to Ciara, crossover appeal. He is buttoned-up. No issues as far as trouble with the law off the field. He’s about as white bread as you can get." 120 Sports’ Dylan McGorty noted Wilson's social media accounts are "littered with pictures with kids, going to the hospital to visit sick people, putting his stamp on the community.” McGorty: “You take that and you mix it with the raw sex appeal and pop stardom of his now wife Ciara and you put it together, it’s got a little bit of everything.” McGorty: “He’s just Mr. Consistent, steady with the way he plays.” Meanwhile, Jacobs said it will be "interesting to see" if UFC fighter Conor McGregor has "peaked" ("The Rally," 120SPORTS.com, 1/11).

MOST-VALUED ATHLETES ON SOCIAL MEDIA IN '16
'16 RANK
PREV. RANK
ATHLETE
1
1
Seahawks QB Russell Wilson
2
4
Giants WR Odell Beckham Jr.
3
5
Texans DE J.J. Watt
4
3
Golfer Rory McIlroy
5
41
UFC fighter Conor McGregor
6
2
Cavaliers F LeBron James
7
8
Golfer Tiger Woods
8
6
Seahawks CB Richard Sherman
9
7
Patriots QB Tom Brady
10
11
Patriots TE Rob Gronkowski
11
27
Warriors G Stephen Curry
12
39
Steelers WR Antonio Brown
13
14
Nets G Jeremy Lin
14
28
Mariners 2B Robinson Cano
15
48
Soccer player Alex Morgan
16
10
Tennis player Serena Williams
17
59
Panthers QB Cam Newton
18
26
UFC fighter Ronda Rousey
19
15
Angels CF Mike Trout
20
16
Former NASCAR driver Jeff Gordon
21
25
Warriors F Kevin Durant
22
46
Soccer player Hope Solo
23
21
Bulls G Dwyane Wade
24
18
Cowboys WR Dez Bryant
25
44
Volleyball player Kerri Walsh Jennings